Museum Association
of Arizona

OPERATIONAL GOALS

2026 Actions

Utilize website as central hub of communication

Continue website updates (ED)

Review content, update, add images

Create physical brochure

Utilize social media as resources allow

Continue listserv, FB and LinkedIn postings (ED)

Encourage posts to listserv, FB, LinkedIn

Provide information to members via monthly e-Newsletter, e-blasts

Continue Monthly e-Newsletter, e-blasts (ED)

Continue to include Advocacy section in e-Newsletter

Create/Maintain structure for Communications

Create Communications Committee

Delegate posting responsibilities

Create digital communication plan

Create social media responsibility policy

Create/Promote specialized communication networks 

Focus on Archives, AzAFR listservs

OPERATIONAL GOALS

2026 Actions

Major PD Activity (in-person)

Conference

Connect to content offered by others (e.g., AAM, AASLH)

Continue resource pages on website 

Continue sharing via listserv, LinkedIn and FB pages 

Provide opportunities for museum and other related groups to connect

Foster regional connections

Planned student-focused webinars:
- Get Involved
- Internships

Regional get-togethers (for joint webinar viewing)

Collaboration with CAMA on programming and events

Survey members on interests as part of conference evaluation

PD Survey after Conference

OPERATIONAL GOALS

 2026 Actions

Gather information about Arizona museums to support advocacy efforts 

Use information from Salary Survey and loss of Federal funding for annual MAD one-pager (see below)

Participate in national and local advocacy efforts

Sponsor AAM MAD
- Contact any AZ participants in MAD
- Update Az Museum and send to AZ legislators during MAD

Renew AzCA membership

Participate in state advocacy day 

Connect members with advocacy information through social media

Forward  emails to listserv  

Post on FB, LinkedIn

Updated pages on website  

Include Advocacy section included in monthly e-Newsletter  

Include Advocacy activity in regional meetings

Improve visibility of Arizona museums in state and national awards programs

Encourage participation in state and national awards programs

Review Awards Calendar page on website

Create ongoing Awards Committee to share info and identify nominees for MAA awards, state and national awards

Collaborate with other state and national advocacy groups

Continue support of AzAFR  (Possible Affinity Group)

Organize Advocacy Summit with Arizona groups

Maintain America250 webpage

Explore participation in Creative Futures Summit (state advocacy day)

Respond to issues relating to Arizona museums

Respond to issues relating to Arizona museums as they arise

Operational Goal

2026 Actions

Increase institutional memberships to MAA 

Continue follow-ups on lapsed members

(send letter to 2025 lapsed members)

Increase Business Ally and Partner Organization memberships

Use Annual Conference sponsorship requests

Continually review and revise membership procedures

Learn more about our members.

Disseminate results of Salary Survey

Survey question of the month

Increase Student membership

Create Museum Studies program communication network

Regular external review of finances 

(Check with Cherie Koss about 2024 review)

Diversify funding through grants, sponsors and donors

Reconvene Development Committee and set regular meeting schedule

Create and implement Development Plan for 2026

- Conference exhibitor fees

- Sponsorship needs

Develop an endowment           

Endowment fund at ACF